Statement Shapes Campaign
MADE.COM

Statement Shapes was a bold, forward-thinking collection of furniture – pieces that bring a real talking point to your home. Our goal was to promote this new collection and signal MADE as ‘makers of original homes’. My campaign idea, Unexpected Arrivals, recognised these otherworldly designs by showcasing them in an equally out-of-this-world setting. Working with a team of set builders, we built environments that echoed the shapes of the pieces, and shot them as if they had unexpectedly appeared from a futuristic, alien world. The playful messaging also followed an extraterrestrial theme, while drawing attention to the curvaceous shapes, silhouettes and colour of the pieces.

Art Direction, Digital Design, Motion Graphics & Print